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Originally Posted by jdw3018
If anything, the value per minute of sports programming should be up relative to overall programming, as people are much more likely to watch sports live as opposed to other programming.
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It's hard to make a case for higher value of ANY programming if advertisers know that commercials are not being seen. That's what "zapping" the commercials is doing...makes no difference if it's live sports or sitcoms or news programming for that matter.
Your point is valid about more eyeballs being drawn to sports...but that doesn't help me if I'm trying to sell Chevy trucks and people are whipping past my message. Product placement will increase as you described, but tests show that they're no where near as effective as 30 second commercials.
Bottom line...watch the commercials...they're the reason the network is able to broadcast the game.
(off my soapbox now...back to your regularly scheduled thread)