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Originally Posted by Bad Zebra
It will also have the effect of removing any profit from the business of broadcasting sports on TV...which will ultimately lead to it's disappearance.
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If anything, the value per minute of sports programming should be
up relative to overall programming, as people are much more likely to watch sports live as opposed to other programming. It's the sitcoms and reality TV that are most impacted by the TIVO craze (in which I'm happy to participate).
Sports programming won't go away - but expect to see more and more advertising injected directly into the broadcast, rather than in traditional commercials. That means superimposed images, more quick spots by the announcers, etc. Pretty soon we'll probably have "This travel brought to you by Coca-Cola!"
