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Just because a TV 'looks better' in the showroom doesn't mean it has a better picture. The TV's in the big line at the store are all cranked way too high on brightness and are way too blue. Buy the best technology you can afford and spend the money to have your TV professionally calibrated.
A $2K TV can look worse than a $1K TV in the store, but calibrate them both to the correct brightness temperature, and the better technology wins every time....
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