It simply looks like a gimmick offense that could be of some advantage to a small school. But I gotta believe like most gimmicky offenses, it won't be too long before defensive coaches come up with counters to it. Hopefully the coach will make plenty of sales regarding this as is advertised on his website for this "innovation".
As others have said, there is a possibility of rules action being taken against this. It is taking advantage of a rule exception for a very specific situation that arises only occassionally and using it for the entire game. I seriously doubt this is what the rules makers had in mind when allowing the exception.
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