I wouldn't flag in this instance. It was directed at their own fans and did not taunt the opponets. I might tell the coach, "make sure it's directed at the fans and is not prolonged." Now, if the player did some drawn out Terrel Owens type of "salute" to the fans, I'd flag it.
Running through the end zone for a kickoff? As long as they avoid contact with opponets after the whistle sounds and don't taunt I'd ignore this. The players want to burn energy running 70 yards through the endzone? So be it.
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