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Originally Posted by Dakota
There is nothing wrong with AB and other large brewers deciding to make a good beer.
"Bock" is a kind of beer. It is German in origin, with the original bocks being drunk by the monks during lent (since they were more, ummm, nutritious...). Modern bocks are quite different and some that carry the name "bock" aren't true bocks. I don't know if Shiner makes a true bock, or merely liked the sound of the name.
Regardless, competition responds, so as the small brewers multiplied, expect AB, Miller, et al to respond with beers targeting that market.
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While I agree that all along, the Bud/Miller/Coors contigent should have been making good beer, they were content to brew the rice and corn swill that they were and flood the market with it. Now that craft brewing has taken 26% of the beer market, they have decided to start brewing decent products and competing with the smaller brewers. If these smaller brewers disappear, then so too will the days of BMC brewing decent beer. Yes, competition is the cornerstone of the American market, so is my right to decide with whom I will spend my money. I will not spend a dime of my money with the BMC contigent, for much the same reasons that I will not shop at Wal-Mart.