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Originally Posted by Skahtboi
Wanna be a real beer snob? Try some of the beers mentioned in my previous post. You won't ever want to touch a Michelob product again. Their Amber Bock is just a rip off of Shiner's Bock, any way. They are trying to steal the thunder of the smaller brewers.
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There is nothing wrong with AB and other large brewers deciding to make a good beer.
"Bock" is a kind of beer. It is German in origin, with the original bocks being drunk by the monks during lent (since they were more, ummm, nutritious...). Modern bocks are quite different and some that carry the name "bock" aren't true bocks. I don't know if Shiner makes a true bock, or merely liked the sound of the name.
Regardless, competition responds, so as the small brewers multiplied, expect AB, Miller, et al to respond with beers targeting that market.