[The Canuck]

Canadian coaches (in my area) being who they are, this has come up a few times within our association, with widely varying accounts.

What if anything does an official do if his day job is used as ammunition by a coach?

For example, "I'd hate to live in the building YOU manage!"
"You said you were a teacher? I pity your students."
"I hope you're a better loss adjuster than referee!"

Fortunately nobody knows what I do by day so I have yet to become a target on this range, but other officials react so differently. Some laugh, some ignore it, some get really steamed. Our association has stressed that context is everything and that they can't offer a rule-of-thumb response to this kind of talk. I myself disagree, I think it's a clear-cut personal attack. My question for everyone is how it should be handled... should there be warnings first? An automatic T? An automatic ejection? Whaddaya say?