If the situation is as described in the OP, just put the ball in play on the side that the coach wants. There are SOOOOOO many other things in a game that are more important to worry about!!!! This isn't one of them....
BTW - anyone remember the UK vs Duke game (aka The Greatest College Game Ever)? Remember that Kentucky scored a basket w/ :02.1 left - Duke then takes a TO (no "spot" determined). Even though the crew wants C opposite the table for last second shot duties, where does Duke put it in? You guessed it, on the endline opposite the table. I'm betting that Duke asked for that side and the official (Tim Higgins) obliged them......take a look:
http://www.youtube.com/watch?v=AY-iq58_oz4
Guys don't get into a power trip with the coaches on this; let 'em inbound where they want in this situation. What do you care where it gets put in?