Way back in the early days of football they had "mass momentum" plays. Of course, those same plays sometimes maimed and killed people and nearly got the game banned.
But the idea of mass momentum, I think, comes into play here. The mass of the momentum is away from calling IFs. IOW, more people don't call those IFs simply because more people don't call them IFs. If more people did, more people would. Very few people want to be "that guy" who calls all the IFs when nobody else does. A few brave souls with conviction will call them, the rest will not. I don't know how we change this. The NFHS has made this a POE the past 2 years, but I don't see much change.