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A few years ago NASO published an evaluation form that was simply questions a coach would answer.
My idea for using evaluation forms to solicit "meaningful" feedback from coaches would use a series of questions. Questions like, "did the official properly communicate with you during the game?", "Do you believe the official exercised proper judgement in making his rulings?", "Did the official make a call that affected the outcome of your game?", etc.
By using a technique of weighting questions and in some cases correlating questions such as if the coach feels the official affected the outcome of the game, then, other questions would be weighed accordingly.
Coaches by nature are biased, they are human. Society has made winning an all-important element and if they want to keep coaching thay want officials who make those wins possible, or, so thay think. But they can offer great feedback to officials but that feedback should not be used to determine an official's level of performance.
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