Brian,
The only way that a coach can receive a direct technical is if HE actually comes off the bench and/or participates in a fight. The coach cannot receive a direct technical for something someone else did!
The difference is, as someone stated above, that if several players come off the bench, but do not participate, the coach is only assessed a single indirect technical.
However, if several players come off the bench and DO participate, the coach is assessed an indirect technical foul for each player that participated.
You cannot give a direct technical to a coach for bench behavior under any circumstances.
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