[DJ_NV]

NF:
This is an illegal kick (9-7-1) as it is not a free or scrimmage kick as defined in 2-23-3,4. Interestingly, this foul occurred during a running play as defined in 10-3-2, not loose ball play as the foul did not occur "during" any of the action defined in 10-3-1. Therefore, the holder is technically a runner as defined in 2-31-13 because he is in possession of a live ball even though his knee is on the ground (4-2-2-Exc. 1). The foul occurred during a running play, with the end of the "run" being the spot where the ball was kicked. Assuming that spot is inside the 30, which it probably is being that the ball was snapped at the R-20, then we'll go 1/2 the distance from the spot of the illegal kick (end of the run) and repeat the down.
Note that if a foul occurs during the interval 'after' the ball is illegally kicked, then it is occurring during loose-ball play and the snap, hold, and illegal kick are all wrapped up into one loose-ball play until the ball becomes dead or a running play starts.

NCAA: Similar to NF (see NCAA 9-4-4) and the illegal kick is still during a running play, however the basic spot is not the end of the run for fouls occurring behind the NZ but rather the PS (2-25-10-b). Penalize B 1/2 distance from the B-20. Note that this is not an auto. 1st down