The key word here is "fumble." The new rule allows for a holder to rise and recover a snap which has touched the ground. The old rule always allowed a holder to rise and catch a snap and return to a knee. Last year he could not have recovered the grounded snap while his knee was off of the ground and then placed his knee on the ground again. Now he can without causing the ball to become dead. However if he caught the ball and then fumbled it he has lost his exception to the rule and the ball will become dead if he ever gains possession of it again and has his knee on the ground.
In the example play the ball was dead when the holder recovered his fumble and had a knee on the ground. The kick never happened.
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