All the coaches around here refer to my by my official title, "Galactic Emperor."
Unfortunately, my wife does not. In fact, a few years ago when we incorporated our business and were trying to decide on a corporate name, I suggested we name the company after me. She said, "I don't think the state will register Dumbshi*, Inc."
Seriously, to answer your question - I prefer coaches to call me "ref" and I almost without exception call them "cheetah."
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Yom HaShoah
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