Read this link,
http://www.reegind.com/helmet.htm, given earlier.
Marketing AD 101 sounds comical to me.
Only 2 things are likely to happen and remotely close to sound advice:
1) You will get hit on the nose, and 2) you should add a throat guard.
Black HSM is NOT COOLER. Your head is losing a significant amount of heat. The 100 degree air feels COOLER because the TEMP above your head inside the mask is much WARMER. Place an expensive pair of sun glasses over your head on a warm day after a brief jog and see if water has not condensed on the lense. HEAT.
"There is a reason why most catchers have switched and why Hockey has been using them for years."
Well, yeah, they play INDOORS over ICE and the TEMP is below 70 degrees.