Basketball is one of the most accessible sports. Not a lot of money required to get started, lots of different abilities can play, and it's an interesting combination of skills -- strength, speed, agility, cunning and wit, coordination, teamwork, and so on. I think it's this combination that makes it the most interesting to the widest variety of people.
Baseball is too slow, hockey is too fast, football is too rough, golf is too effete, volleyball is too difficult to start out in, track and field events are too specialized. Basketball is like the little bear -- it's just right.
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