I have done this sort of thing before. One of the local HS coaches that I knew invited me to come to his summer camp and give a half-hour talk on officiating.
I used part of the time to do a little recruiting as well. Some of the things I emphasized was that it was a good way to stay close to the game if you weren't going to play at a college level, the exercise it afforded, and last but not least, the $$ to earn. That usually got their attention. After all, when I was a poor, starving HS and college student, I was always looking for a way to turn a buck. Officiating is a great part time job for a kid in HS or college.
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