It doesn't have to be just expression and chit chat either. When a kid goes to the floor near you, offer him a hand up. Wait the extra couple seconds to get a kid in the game. If you have to get in a kid's grill a bit, go back a few minutes later and quietly ask, "we okay?" There are little things an official can do to show the kids he's there for them.
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"It is not enough to do your best; you must know what to do, and then do your best." - W. Edwards Deming
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