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Chuck--
I've been off the board this week due to computer problems, so I am just now checking in at the end of page three.
I would do as others have suggested, cover sportsmanship, basics, mechanics (llining up for free throws, etc). Emphasize that what they see on TV is not going to be a good guide for their own play. Near the end of the 15 minutes, I would offer to stay another 15 minutes to do some floor demonstrations (using several players at once) on things like block/charge, legal and illegal dribble moves, and so on. Make these active and busy, and include some element of "practice" or drill. Then offer the coach to do some annotated scrimmaging, either that day or another day, with emphasis on dribbling, 3 seconds, and legal defense.
Afterwards, tell the coach what a good idea it is for him to understand the rules, and offer the address for a book. Offer to do a similar lesson to parents, who probably need it the worst of anyone.
How could any coach refuse all that help and flattery?
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