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Along the lines of "news" and "video", there are, perhaps once a week or slightly less, incidents in MLB, NCAA baseball/softball, NFL, NBA, etc - that directly relate to the officiating world. Usually there is some discussion about them in the forum, and they are some of the more lively discussions (so, obviously the non-paying customers are interested... so the paying ones are likely to be as well).
How about some video on the incident in question (perhaps slo-mo, perhaps not. Perhaps multiple angles if available). Being able to SEE the two recent controversial MLB balk calls, the non-INT in the USA vs Japan softball game, or particularly controversial officiating calls in the NFL or college football would have likely been enough by itself to get me to subscribe.
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"Many baseball fans look upon an umpire as a sort of necessary evil to the luxury of baseball, like the odor that follows an automobile." - Hall of Fame Pitcher Christy Mathewson
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