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Unless a school is a powerhouse in a particular sport, I doubt someone like Nike would be interested in working with an individual school. Big sponsors would probably rather work district-wide.
An example of the exception:
We traveled to another part of the state for a Christmas tournament. The high school's gym has full stadium seating throughout, a high wood-beamed ceiling, with windows on all sides, and a professional-type scoreboard over the court. Before our first game we marveled at the facility with the coach. At first we thought the school was private, but the coach said no. We then commented on the money the city/county must have poured into the facility. He laughed. We then asked, doubtfully, if the booster club somehow came up with the money. Finally, he told us a large shoe manufacturer was the sugar daddy. Seems the school had a high-touted, current NBA player graduate a few years ago.
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If you can't be a good example, then you'll just have to be a horrible warning.
- Catherine Aird
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