I think that this is more than just complaining about the officiating. Many of coaches (and a certain owner) have done that and been fined. However, he was implying that the NBA was rigging the playoffs and his team was the victim of a plan to help Dallas get to the second round. That is what is different about this situation.
I have no problem with the league telling the officials to watch a certain player if he is regularly breaking the rules. I know that I have told partners "watch #52 she is doing this or #10 is always camping out in the lane" I don't see how this is much different. The league noticed that a player was getting away with something illegal and asked the officials to enforce the rules.
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