I'm not trying to hijack this or anything, but in some states, the officials (sport regardless) are required to mention sportsmanship in the pregame meeting and in some cases make sure the PA announcer has read the same statement to the fans as well. This PA announcement might be a conference thing as well, as I haven't seen it. I work football and basketball in Iowa and I know we have to read them the sportsmanship statement (captains and coaches) before the game. We also have to rate sportsmanship for the players, coaches AND FANS.