I have had two-pair of NB cross trainers, both shined up nicely after a few times. I only use KIWI Parade Gloss Wax. I use the liquid KIWI as a sole dressing, and to keep them black when they get dusty. I did recently switch to Nike Shox. The shoes are great, but they don't shine quite as well because the leather is softer, so it absorbs more polish. It just takes more work to get a good shine out of them.
In our association, we only have one guy with patents, so no one wants to step out on that limb. Personally, I prefer to shine my shoes myself. I do it before every game as part of my preparation. It is kind of like a zen thing for me. My wife thinks I'm crazy, although I'm not sure you can trace that back to the shoe shining alone. . .
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