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I was just reading the schedule for NASO's annual meeting - held in Salt Lake City, Utah this year - the author of Verbal Judo will be making a presentation about his techniques during the conference.
I have not read the book but have been taught some of the techniques - do the opposite. As the coach/opponent/threat gets excited talk quieter, calmer, slower.
I would expect it to be a good read.
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"There are no superstar calls. We don't root for certain teams. We don't cheat. But sometimes we just miss calls." - Joe Crawford
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