Is there any rule covering this in NF/NCAA/NBA, to the best of my knowledge this is definitely something that FIBA does not cover.
13.2.6 (FIBA)
All equipment used by players must be appropriate for basketball. Any equipment that is designed to increase a player's height or reach, or in any other way give an unfair advantage, is not permitted.
I don't think the shoes do what they claim, but the commercials are good!!! (boing, boing, boing,
)