[SWFLguy]

35 years at HS football here (most at U):
zero tolerance is not common sense.
If I hear an "f-bmb" in normal conversation
between players of the same team, I will just
tell them--- "no f-bombs guys" !
Sometimes I might say to the offender--
"what did you say? " or "did I hear a bad word ?"
That usually is the end of it. If someone yells an expletive
or a derogatory racial slur
at a player of the other team-- it is one of the
rare times I'd pull out my flag, treating that as
I would any personal foul.
The kids today hear bad language all around them
in movies, TV, and on the street.
We cannot condone it, but must use common
sense to keep it under control in a game !