[Forksref]

Originally posted by ChrisSportsFan
IMO, coaches act like they do for a variety of reasons:
A. to see what you will allow.
B. see if they can influence a call from you.
C. heat of the moment competitiveness.
D. fire up their team.
E. they don't know the rules and truely think they're right.
F. i'm sure there's several more that I just can't think of right now.
(these are in no particular order)

If you're talking about A, B C and sometimes D. Then I think they learn and change. If you're talking about the coaches in E, they know they're right and you're wrong and unless an AD or someons steps in, they'll never change.

Add a corollary to C - "My team is behind."