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NFL officials get the spiral bound edition. It is printed/produced by "NFL Creative". Give the NFL a call and see if you can order directly from them.
There is a version available from, amongst other places, Amazon.com, but it is not the "real" version. The NFL also makes a separate case book, but you can not buy that one from Amazon.com.
Give the NFL a call and see if they can help you. I THINK the switchboard number is 212-450-2000, but I'm not at all sure.
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