In Oregon, at least, it's the schools that are fined, not the players or coaches. The fines also escalate for each UC ejection, and are cumulative across sports seasons for the current school year. For example, say a school got hit with subsequent level 1 & 2 fines in football and/or soccer - the first qualifying ejection in basketball would automatically elicit a level 3 fine. Outrageous conduct can go beyond that - within the last couple years a baseball coach was barred for intentionally making contact with an umpire, and if memory serves me correctly, the school was fined something in the $500-$800 range.
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