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"The ground cannot cause a fumble" is so ingrained into the conscious of even the most casual TV viewer. I bet Madden says it 30 times a year. On one hand, the axiom is inaccurate at best... but on the other hand, simply BECAUSE it is "common knowledge", one can use this axiom to train, by forcing the learner to reason his way through it.
For example, in front of 200 new officials, play a video of Madden saying this, and show a "typical" example - one that proves the axiom correct. Then ask the audience, "Everyone has heard this 100 times. However, now that you know the rules ... when is this statement not accurate." Eventually you will have audience members thinking it through and giving examples of where this axiom is not true.
You could even further use this as a kickoff to a discussion of "Learn the book, not 'rules of thumb'", or as my mentor used to say... "As far as TV goes, learn on Saturday, enjoy on Sunday... and NEVER believe an announcer."
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