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I know my dad is probably not in the demographic they want....
My point was, here was a sports fan, who knew nothing about the game of softball, and from his point of view he was entertained. He will now continue to watch games(When they are on T.V.), is now interested in the Olympic Softball team, and wants to travel with either my wife or I next year to watch a game live.
If that can happen with him, then I'm sure it happened with alot of other Fans in the demographic.
Like I said, I hit mute and turned on the music.
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