[CYO Butch]

T him for being an idiot.

I do think it's a little bit different than the football situation, where it wa really clear that the offending player was saying "The defense is just phoning it in", and the taunt was so extreme you cold even taste it over the TV. In the example cited for basketball, you've got one talented show-off, continuing to show off. It's poor taste, it's pure ME, and it's really, really STUPID. However, I don't know that is is as clearly demeaning to the other team as the football player's action.