I don't have this problem in softball...
But I coach baseball and have made many friends, some close ones, through coaching with them or coaching their kids. Then, in the winter, I referee football, and in peewee or junior high I often have one team I don't know at all and the other team I know every single kid by name, along with coaches I'm friends with.
In general, the kids seem to like me out there, but the coaches don't. Wonder why?
