This stuff has been going on for years...I'm surprised it has taken this long to happen (FBI).
I'm guessing every major program has done this.
Here's a story ESPN did in 2011 on the AAU Program Indiana Elite and Indiana University who is sponsored by Adidas....
Some question relationships built by Indiana AAU basketball team coach who doubles as nonprofit foundation leader
My guess is the NCAA will force the universities to break their current deals with Adidas, Nike, UA and anyone else. The NCAA will then negotiate their own deal on behalf of all member schools and all the monies will go to the NCAA rather than directly to the schools.