Illegal Batting of a Kick (Video)

[Suudy]

Watching the Redding video on youtube from a couple of weeks ago, a play about batting got me thinking.



Watch example #5, at 4:15 in the video.

I get the flag for illegal batting. What I'm trying to understand is the enforcement given. The WH says that the penalty will be enforced from the end of the kick.

Is illegal touching (first touching in NF) ignored in this case? Isn't the spot of the bat and the spot of illegal touching the same? So why not 10 yards from where the ball would be put into play?

How would this be enforced from in NF?