New Officials' Recruitment/Community Outreach Initiative

[Freddy]

Idea is being floated for our association to take advantage of the popularity of our county fair to sponsor a booth with the two-fold aims of 1) presenting to the community our members' commitment to and involvement in educational athletics, and 2) attracting names of interested prospective new officials of all sports that we do.
Have any of your associations ever tried an initiative like this? Seeking feedback on the effectiveness of the effort and great ideas that might be involved in such an undertaking.