OT - Michael Jordan's son won't wear Adidas

[Camron Rust]

Originally Posted by Snaqwells

The school is getting endorsement dollars for putting brand name shoes on the athletes, who get nothing from it. I've never really been too high on letting the athletes get paid, but I hadn't really considered the endorsements which have the schools getting money directly for the players' behavior.

And don't tell me the kids are getting scholarships out of the deal. They get the scholarships for playing basketball, not for wearing a particular brand of clothing.

And for most schools, the sports programs are NOT a profitable entity. The sponsorship deals just help cover the gap. There are only a very small handful of schools where you argument could even come close to having any merit....and I doubt UCF is one of them.

(See Few colleges turn profit on athletics* - College Sports - Charleston Daily Mail - West Virginia News and Sports -)

The NCAA's latest report on revenues and expenses, released Tuesday and available at ncaa publications.com, showed that fewer than 25 percent of all Football Bowl Subdivision schools made money in 2007-08, while the remaining 302 schools competing in Division I struggled to break even.

Twenty-five of 119 FBS schools reported overall profits, an increase from 19 in 2006.