" Selling the call"

[CLAY]

Hello guys and gals,

Could someone explain to me why you have to "sell" a call?
Such as the "block" or "charge". Many times I see officals come running out from underneath the basket to make a charge or a block call, and make a huge production. It seems to me you make the call go to the table report the number and go on. Who cares if anyone thinks you made a bad call. If you cant sell the call to yourself dont make the call and swallow the whistle.

The clinics I have been to, say do not bring attention to yourself, your goal is to go unnoticed during the game. When referee's try to sell a call they are only bringing attention to themselves. And the huge ego's I have run into some officials love to have the spotlight.

I was watching a game last year Wisconsin and Indiana. During the last 2 min of the game the referee's sold every call getting the Wiscosin players and fans all excited. These referee's played a major role in turning the game around. Those referee's determined the outcome of the game by their "Selling the Call"