NCAAW Baylor/Oregon State: Kim Mulkey behavior

[pizanno]

Consider the NCAA's perspective. March Madness generates over $1B in revenue. Mulkey is must-see TV for her antics. In addition to her jacket's twitter feed -- not to mention the fact that the rare WBB game is being discussed on this board -- promotes NCAA WBB. More talk, more viewers, more ads, more revenue from media, etc.

Promote what you permit, right?

I know an official who T'd her years back in the tourney (no-brainer call), and predictably landed on her s*it list. Though a mainstay in tourneys, took 5 years before said official worked even a preseason game for her. Official said they'd do it again, but wouldn't climb over a partner to T her in the future. Times have changed, but don't underestimate coaches influence at high-visibility levels.