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Thank you all
I want to first take a moment to thank all of you for your generosity over the past couple of months on behalf of both the UmpsCare Charities and the Umpire Education Tuition Assistance Foundation. We cannot adequately express the appreciation necessary for the donations you all submitted. Thank you to whomever decided to "sticky" the post to the top of the page. This can now be taken down.
We have recently contracted with a new web company that is in the process of overhauling our school website. This new site will have a members area that will include: Interactive quizzes Exclusive online articles by both amateur and professional umpires Quarterly newsletter Instructional videos Health, wellness, and workout tips from MLB health professionals During the season, weekly online live chats with MLB umpires Enrollment in a national liability and workman's compensation insurance program Considerable discounts on umpire school products and tuition rates In order to provide all of these wonderful features, this new area will be a paid section of the site. I am posting this to ask what you would think is a reasonable cost for a yearly membership. Please do not hesitate to offer any suggestions that you might have, that you believe would benefit the umpire community. Again thank you all for your past and future assistance. |
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I am not trying to be a marketing guru, but it seems to me that an answer is out there:
1. Are you trying to make a profit off the site, break even, or use it as a loss leader? 2. How much will it cost to build and run the site, and can you make enough to cover what costs you don't want to eat? 3. Are you going to market the site to a large group of customers outside people who are interested in your school? Right now, I have too many bills to pay to buy access, though a reasonable rate in the future will get me on the site. |
I appreciate your help, however, the only point that is really any issue to us is who we are targeting. This is to target all baseball umpires, of all levels. This will include participation by high level officials (both from the office, and what the pun includes) from all levels of baseball, including Little League, NFHS, NCAA, MiLB, and MLB.
Though cost effectiveness may be an issue we address at a later time, we currently are looking to see what a reasonable amount to potential members would be for the features listed above. Thank you for your input. |
My input is that if you want traffic to your site, keep it free. While your ideas are very good, a free site or a very nominal fee would be appropriate. I understand the costs associated w/ the upgrades you're making...but nearly all of us are amateur umpires, meaning we're not making the big bucks like the guys in the show, and I'm sure you're not pursuing your peers as a revenue source for your site.
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I have experience in online pricing models, but it would be impossible to provide price points that would be anything other than a guess with the information given in the OP.
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Simple answer....
FREE |
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