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The fact remains these guys get paid tons of money because they're role models. There is nothing instrically valuable in being able to put a 9 inch ball through an 18 inch ring. However, when you add the fact that these skills are admired by millions, and the talents enjoyed by millions, the abilities become valuable; 8 figures' worth.
No, I'm not jealous (well, maybe a little.) However, with the money comes a responsibility. Most of those guys do what they can to meet those responsibilities; but the public image they build helps increase their value to their team. So, it's a nice little upward spiral for them.
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Sprinkles are for winners.
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